Know what your customers will do before you do anything.
Elaiia simulates your customers and predicts how they respond to any product, price or campaign — grounded in real behavioural data, in minutes instead of months.
01 · SELECT YOUR AUDIENCE
Any population
A market, a segment, even the hard-to-reach. Or start from your own customers.
Why enterprises
An always-on customer layer — the customer's answer to any decision, in minutes.
The highest accuracy there is
Proven head-to-head against real human studies — up to 95% alignment in backtests.
In-house intelligence, on demand
An always-on customer layer any team can query, any day — answers in minutes, not weeks.
Test every decision, and iterate
Put a concept, price or campaign to your customers, change one thing, run it again.
Your own universe, tuned to you
Start from our global populations, then calibrate to your own customers and data.
Eight years of behavioural science
Spun out of the University of Zürich — a calibrated science of how people decide.
Benchmarked against real research.
Validated above 95% alignment with real human studies — head-to-head, the same decision, every time.
Generating synthetic customers is easy.
An in-house LLM build
- Accurate only where the answer is already published — far off on the questions that matter.
- More personas don't help: it's bias, not noise. A thousand is one confident wrong answer, scaled.
- Answers don't hang together, so there are no real segments to act on.
- Even a warehouse of data is the wrong kind — it records what people did, never why.
Elaiia
THE DECISION LAYER- Calibrated on real behaviour — accurate on questions nobody has ever published.
- A validated population, benchmarked against real human studies, not repeated guesses.
- Coherent people whose traits co-vary — real segmentation and key-driver analysis hold.
- Built on the reasons people choose, not just the transactional trail you already hold.
Classic market research
- Episodic — a study you brief out and wait weeks for, not answers in minutes.
- Can't reach the audiences that matter — HNWI and rare, niche segments.
- People are unreliable narrators — stated intent is flattering, and often wrong.
- One study a quarter, not a morning of iterations.
That is the entire problem — and the whole of what Elaiia solves.